Al food. When compared with 2016, in 2019, persons a lot more regularly purchased organic fruits, vegetables, meat and meat merchandise. This was also accurate for organic food within the categories of non-alcoholic beverages and delicatessen. As for purchasing frequency, we can say that, in 2019, theAgriculture 2021, 11,13 ofrespondents bought organic meals much more regularly than in 2016 in all the relevant categories. It truly is additional evident that, in 2016, females most typically bought organic meals for significantly less than EUR 20 and, frequently, guys did not purchase any organic food at all. The 2019 outcomes show that each guys and women mostly bought organic meals for about EUR 20. In 2016, younger respondents did not invest in organic food or spent significantly less than EUR 20 on it. Older respondents spent a maximum of EUR 40 on organic food. In 2019, younger respondents below 30 years of age didn’t acquire organic meals or spent significantly less than EUR 40 on it. Additionally, it is actually evident that, together with the enhance within the age with the respondent, the amount spent on organic meals also grew, in 2019. The study benefits also show a correlation involving household revenue and quantity spent on organic food. The 2016 benefits show that respondents with an earnings of less than EUR 1600 did not commonly purchase organic meals or spent significantly less than EUR 20 on it. Higher income households spent extra on organic meals. The 2019 final results indicate that, using the raise within the earnings, the quantity spent on organic meals also grew. The investigation final results also show that the key target groups for organic food solutions have been girls, older respondents and consumers with the highest household earnings. Implications for practice: Maintaining in mind the outcomes of this study study, we recommend that organic producers and retailers segment and target their shoppers carefully, bearing in mind the modifications in customers’ attitudes. Moreover, it is actually essential to come up with strategically oriented advertising campaigns (preferably in retail outlets) exactly where communication together with the consumers really should be continuous and focused on a chosen target group. Furthermore, we believe that the campaign within schools focused on organic production and backed by the government could have a long-term influence on the Czech marketplace, enhancing the ongoing insufficiency of organic meals promotion identified by this investigation study. Limitations on the investigation study and future concentrate: The main limitation of this study is, for instance, the fact that the authors abstract the division of shopping behavior associated to organic agricultural solutions for altruistic causes, Cholesteryl sulfate (sodium) supplier including, for instance, Pila et al. [9]. This r division is yet yet another interesting aspect mainly for producing certain marketing campaigns, which are not, however, the topic of this article and will be appropriate for a promoting study, for instance, for label coordinators. The authors of this short article are willing to cooperate on such research with the respective stakeholders. An additional limitation of this study is due to the COVID-19 pandemic. Nonetheless, the authors also see this as an opportunity, considering the fact that future study connected to this subject, planned to begin in 2021, would hopefully show the effect of COVID 19 pandemic on respondents’ opinions, as it is clearly predictable that not just persons in the Czech Republic have already been strongly focused on their health and have been looking for signifies to improve it. Organic meals might have been one particular with the methods to do so.Author Contributions: This short article was written by european professionals in economics and agricu.